This past December the North Carolina automotive community was brought together for our 18th annual Executive Forum: Fueling Dealers, Driving Futures. Nearly 200 dealer members, their teams and sponsors filled the room, ready for a day of insights, connection and inspiration as they looked toward 2026.
The morning kicked off with Joe Freeman of Adolos Asset Management, who shared the 2026 Economic Review, giving attendees a clear perspective on what the year ahead holds for dealerships. Sherryl Nens of ComplyAuto followed with timely updates on privacy and advertising trends, offering practical guidance to help dealers stay ahead in a rapidly changing industry.
A highlight of the day came when Neill Nelson, 2025 TIME Dealer of the Year for North Carolina, introduced the state’s 2026 TIME Dealer nominee, Alycia Kellum of Don Williamson Nissan in Jacksonville. Alycia’s speech reflected her dedication to her team, her community and the values that make her dealership a leader in the state.
Six breakout sessions offered strategies and tools dealers could apply immediately, covering everything from navigating industry trends to managing costs, boosting revenue and supporting teams. Attendees left with actionable insights and ideas to strengthen performance in 2026.
Community and generosity were also celebrated. Cars Commerce donated $35,000 to the NCADA Charitable Foundation, the result of an employee vote selecting local organizations to support. It was a tangible example of the positive difference dealerships can make when they come together.
The day closed with an inspiring keynote from Chad Porter, who shared his journey in his presentation “Severed Dreams and Reconstructing Your Purpose.” Chad spoke candidly about a life-changing injury that forced him to reimagine his goals and rebuild his sense of purpose. His story was about embracing setbacks, finding meaning in challenges and reconnecting with what drives us. Dealer members left the session motivated and reflective, ready to tackle the year ahead with focus and resilience.
Honoring North Carolina’s Hometown Heroes
The 10th annual Hometown Heroes Luncheon offered a heartfelt conclusion to the day. Eighty-eight first responders, nominated by dealer members, were celebrated for the work they do every day to keep communities safe — from firefighters and EMS personnel to law enforcement officers and 911 dispatchers.
Honorees were recognized with trophies and stipends from the NCADA Charitable Foundation and enjoyed lunch with family, friends and colleagues. Gov. Stein added a special video message, expressing gratitude for their dedication and service. The luncheon was made possible by the support of Ally, whose partnership helps highlight the achievements of these extraordinary individuals.
The Hometown Heroes program returns in August 2026, giving dealer members another opportunity to nominate local first responders who make a difference every day. The luncheon is a celebration of service, community and the people who inspire us all.
The 18th Annual Executive Forum was more than an event — it was a day of learning, inspiration and celebration, leaving attendees equipped and energized to drive their dealerships forward while honoring the extraordinary people who serve North Carolina communities.
